Chief content officer

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A chief content officer (CCO) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversees the content creation team and make sure that all content initiatives are done the way it is envisioned.^[1]

The chief content officer is usually an executive role or senior vice president position, typically reporting to the chief executive officer or the president of the organization.

In a broadcasting organisation, the CCO is generally the highest ranking creative member of the organization. However, the chief content officer position is also common in many other industries, ranging from insurance to video production based on a LinkedIn study.^[2]