They create their games in the custom-made ChoiceScript programming language, which is designed for writing multiple-choice games with a small number of variables.[2]
The company was founded by Dan Fabulich and Adam Strong-Morse in 2009.[3][4] It has been noted for making games that are accessible to the visually impaired.[5] Its games have been praised for their diverse portrayals of gender and sexuality.[6]
The company also hosts user-submitted games under the Hosted Games label on their site and app store listing in exchange for a share of the profits.[7][8] In late 2019 the company introduced the romance-focused label Heart's Choice.[9]