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Christian adult contemporary | |
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Stylistic origins | |
Cultural origins | 1960s, United States |
Subgenres | |
Other topics | |
Christian adult contemporary, also known as Christian AC or CAC, is a form of radio-played contemporary Christian music, ranging from 1960s Jesus music and 1970s Christian soft rock music to predominately worship-heavy music of the 1980s to the present day, with varying degrees of easy listening, CCM, gospel, Christian R&B, quiet storm and Christian rock influence. Primarily in the United States and Canada, Christian adult contemporary radio stations cater to a mostly adult audience and are similar to mainstream adult contemporary stations in that they play hits often and for long periods of time.[1] Christian adult contemporary is generally a continuation of the easy listening and soft rock style Jesus music that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of Christian pop/rock music.
Like mainstream adult contemporary, Christian adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, abstains from complex lyricism, and is most commonly used as background music in heavily-frequented family areas such as supermarkets, shopping malls, convention centers, or restaurants that are heavily influenced on Christian faiths and beliefs. Like most of contemporary Christian music (and pop music in general), its songs tend to be written in a basic format employing a verse–chorus structure. The format is heavy on worship songs which use acoustic instruments such as pianos, saxophones, and sometimes an orchestral set. However, electric guitars and bass is also used, with the electric guitar sound relatively faint and high-pitched. Additionally post-80s adult contemporary Christian music may feature synthesizers (and other electronics, such drum machines).
A Christian AC station may play contemporary Christian music, but it usually excludes Christian hip hop and some forms of Christian dance-pop and teen pop, as these are less popular among adults, the target demographic. Christian AC radio, like mainstream AC radio, often targets the 25–44 age group, the demographic that has received the most attention from advertisers since the 1960s.
Over the years, Christian AC has spawned subgenres including "Christian hot AC" (or "modern Christian AC"), "Christian soft AC" (also known as "contemporary inspirational"), "urban AC gospel" (a softer type of urban contemporary gospel), and "Christian rhythmic AC" (a softer type of Christian rhythmic contemporary). Some stations play only "Christian hot AC", "Christian soft AC", or only one of the variety of subgenres. Therefore, it is not usually considered a specific genre of Christian music; it is merely an assemblage of selected songs from artists of many different Christian genres.