Chrysler Imperial

This article is about the luxury car built by Chrysler up to 1954 and after 1990. For the type of rose, see Rosa 'Chrysler Imperial'. For Imperial models sold under its own marque between 1955 and 1983, see Imperial (automobile).

Chrysler Imperial
Chrysler Imperial Series CG Sedan, 1931
Overview
ManufacturerChrysler
Production1926–1954
1989–1993
Model years1926–1954
1990–1993
Body and chassis
ClassFull-size luxury car
LayoutFR layout (1926–1954)
FF layout (1989–1993)

The Chrysler Imperial, introduced in 1926, was Chrysler's top-of-the-line vehicle for much of its history. Models were produced under the Chrysler name until 1954, after which Imperial became a standalone make; and again from 1990–93. The company positioned the cars as a prestige marque to rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard.[1] According to Antique Automobile, "The adjective 'imperial' according to Webster's Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler's highest priced model."[2]

For several decades and multiple generations, the Imperial was the exclusive Chrysler and the favorite choice of luxurious transportation for senior executive leadership, government officials, royalty and various celebrities in comparison to the more affordable Chrysler New Yorker. Over the years the appearance, technological advancements and luxurious accommodations updated with the latest trends and fashionable appearances. Limousines, town cars and convertibles were the usual appearances, while special coachwork choices were provided by the industry's best providers, to include Derham, Fleetwood, LeBaron, and others.

The Chrysler Imperial rose was cultivated in 1952 and used to promote the brand.[3]

  1. ^ Georgano, Nick N., ed. (2000). The Beaulieu encyclopedia of the automobile. Fitzroy Dearborn Publishers. pp. 753–745. ISBN 978-1-57958-367-5.
  2. ^ Hippensteele, Lee B. (May–June 1970). "Imperial: Dowager Queen of Chrysler Corporation". Antique Automobile: 14–23. Archived from the original on 2 March 2021. Retrieved 29 November 2010.
  3. ^ "1954 Pasadena Tournament of Roses Review (with 1954 Chrysler Imperial & Imperial Rose)". www.imperialclub.com. Archived from the original on 14 November 2019. Retrieved 18 April 2021.