A chumbox is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality clickbait links and articles.[1] The term derives from the fishing practice of "chumming", the use of fish meat as a lure for fish.
- ^ Mahoney, John (4 June 2015). "A Complete Taxonomy of Internet Chum". The Awl. Retrieved 4 October 2021.