Company type | Private |
---|---|
Industry | Marketing research |
Founded | 1979 |
Founder | Ed Mintz |
Headquarters | , U.S. |
Products | Movies ratings |
Website | cinemascore.com |
CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.