Cision Media Contacts Database

The Cision Media Contacts Database (formerly known as Bacon's Media Directories) gathers information on media contacts and outlets (currently over 1.6 million, updating daily). Though a commercial resource, it has often been exploited for academic research applications.

The database is useful for marketing and public relations work.[1] It has also been recommended for use in academic research and has indeed been leveraged as a key data source in peer-reviewed studies.[2][3][4][5][6] As summarized by professor Philip M. Napoli, these directories are "widely regarded as the best-available commercial database for identifying media outlets and media workers in the United States," especially as "[t]he scale and scope of the data contained within Cision far exceed what can generally be gathered by academic researchers...".[7] However, some scholars critique the use of Cision in such research because its method of gathering data "sweep[s] up problematic actors," such as bots, when aggregating data on media contacts.[8]

  1. ^ "Bacon's Internet Media Directory." Online 24, no. 3 (2000): 13.
  2. ^ "Research Guides | Journalism and Communications: Media Directories". UO Libraries. 27 Dec 2021.
  3. ^ "Emerson College Library: Advertising: Media Directories". guides.library.emerson.edu. September 22, 2021. Retrieved 2021-12-29.
  4. ^ "Research Guides: Digital Media: Media Directories". libguides.marquette.edu. November 26, 2021. Retrieved 2021-12-29.
  5. ^ McGregor, Shannon C; Molyneux, Logan (October 5, 2018). "Twitter's influence on news judgment: An experiment among journalists". Journalism. 21 (5): 597–613. doi:10.1177/1464884918802975. hdl:20.500.12613/396. ISSN 1464-8849. S2CID 149855495.
  6. ^ Lee, Angela M; Coleman, Renita (May 30, 2018). "'We're more ethical than they are': Third-person and first-person perceptions of the ethical climate of American journalists". Journalism. 21 (9): 1157–1174. doi:10.1177/1464884918778249. ISSN 1464-8849. S2CID 150068931.
  7. ^ Napoli, Philip M. (2021-12-31), Schiffrin, Anya (ed.), "Chapter Three. Media Capture and the Crisis in Local Journalism", Media Capture, Columbia University Press, pp. 46–66, doi:10.7312/schi18882-004, ISBN 978-0-231-54802-1, retrieved 2021-12-29
  8. ^ Molyneux, Logan; Zamith, Rodrigo (June 17, 2020). "Surveying journalists in the "New Normal": Considerations and recommendations". Journalism. 23 (1): 153–170. doi:10.1177/1464884920935277. hdl:20.500.12613/390. ISSN 1464-8849. S2CID 242490091.