Clairol

The word "Clairol" in spaced letters on white background
Clairol logo

Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France.[1] The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products.[2] As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".[3]

  1. ^ "Professional Hair Color and Care from Clairol Professional". www.clairolpro.com.
  2. ^ Sherrow, Victoria (2006). Encyclopedia of Hair: A Cultural History (1st ed.). Greenwood Publishing Group. pp. 84. ISBN 0-313-33145-6. Clairol history.
  3. ^ Staff (2012). "ALL PRODUCTS". Clairol. Procter & Gamble. Retrieved 18 May 2012.