Claude Grunitzky (born February 28, 1971) is a journalist, editor and entrepreneur. A graduate of the University of London and the Massachusetts Institute of Technology, he is best known as founder and editor-in-chief of the lifestyle publication TRACE, an international fashion and music title, and as a co-founder of the TRACE TV network. He runs TRUE Africa, a media platform championing young African voices; TRUE, a content marketing agency; and The Equity Alliance, an investment fund focused on diverse venture capital fund managers and entrepreneurs. He also presents the podcast series Limitless Africa. In 2012, Grunitzky's career was the subject of a Harvard Business School case study,[1] which is taught in the "Power & Influence" MBA class.