Clienteling

Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases.[1] Clienteling is intended to guide associates to provide more personal and informed customer service [2] that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators.[3] From the customer's perspective, clienteling "could add a layer of personal touch"[4] to the shopping experience.

  1. ^ "clienteling". Retrieved 2 March 2015.
  2. ^ "How to Deliver Great Customer Service". Retrieved 2 March 2015.
  3. ^ Reda, Susan. "Making Mobile Happen". Archived from the original on 2 April 2015. Retrieved 2 March 2015.
  4. ^ Joseph, Alex. "iPad Clienteling at Retail Stores: Cool or Creepy?". Retrieved 2 March 2015.