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| Broadcast area | 21 markets in New Zealand |
|---|---|
| Frequencies | FM: 89.6 MHz-107.1 MHz AM: 900 KHz-1593 KHz |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner | NZME Radio |
| History | |
First air date | 26 April 2004 |
| Links | |
| Website | http://www.thecoast.net.nz |
Coast is a New Zealand radio network playing a mix of "feel good" hits predominantly from the 1970s and 1980s. The network includes stations in 21 major cities and provincial centres broadcasting from studios in central Auckland, owned and operated by New Zealand Media and Entertainment (NZME).
The Coast network reaches an estimated 315,100 listeners each week.[1] Its format is smooth, with short hourly news bulletins, succinct voice breaks, minimal ad breaks and limited clutter. Its target listener is 40 to 64 years old; has reached their highest-earning potential, owns their own home and spends disposable income on luxury items and travel. The audience is almost equally male and female, with a 52% female skew.[2][3]
Coast format was launched 26 April 2004.
- ^ Gfk Commercial Total New Zealand Radio Survey 4 2022 Total NZ 10+
- ^ "Coast FM". The Radio Bureau. 2015. Archived from the original on 14 January 2015. Retrieved 16 January 2015.
- ^ "About Coast". New Zealand Media and Entertainment. 19 December 2014. Retrieved 16 January 2015.