Coffee and doughnuts is a common food and drink pairing in the United States and Canada (where doughnuts are sometimes spelled donuts).[1][2][3][4] The pairing is often consumed as a simple breakfast,[5] and is often consumed in doughnut shops as well as coffeeshops.[3] The pairing may also be served and consumed as a refreshment.[6]
Coffee breaks are sometimes taken as a work break during the mid-morning or mid-afternoon "to consume coffee and doughnuts (or rolls)."[7] In 1989, Harry Balzer, the chief industry analyst of the market research company NPD Group, stated that in the United States, 41–42% of all breakfasts included coffee and that 14.2% of all breakfasts included a doughnut.[8]
Coffee and doughnuts are sometimes provided as a part of events and fundraisers for various organizations, charities, groups and companies.[9][10][11][12][13]
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