Coke bottle styling

Industrial designer Raymond Loewy pioneered Coke bottle styling in automobiles with the 1962 Studebaker Avanti.

Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders.[1][2] This design element bears a general resemblance to a Coca-Cola classic glass contour bottle design,[3] and was inspired by the tapering middle fuselage of contemporary fighter jets. Industrial designer Raymond Loewy, who in 1955 had re-designed the actual Coke bottle as well,[4] introduced it on the radical 1962 Studebaker Avanti gran turismo.[5]

  1. ^ "Plymouth Belvedere and Plymouth Satellite". allpar.com. 20 November 2016. Retrieved 24 February 2022.
  2. ^ Young, Aaron (13 March 2021). "Ranking The Greatest "Coke Bottle" Car Designs Of All Time". HotCars. Retrieved 13 February 2024.
  3. ^ Breitenstein, Jeff; Paiva, Troy (2004). Ultimate Hot Rod Dictionary: A-Bombs to Zoomies. MBI Publishing. p. 53. ISBN 978-0-7603-1823-2. Retrieved 30 March 2016.
  4. ^ "The History Behind the Coca-Cola Bottle". The Coca-Cola Company. Archived from the original on 19 August 2019. Retrieved 20 October 2019. When King and Family sized packaging were introduced in 1955, Raymond Loewy was part of the team that worked to recast the bottle but still keep the proper proportions.
  5. ^ Cite error: The named reference Rzyski was invoked but never defined (see the help page).