Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders.[1][2] This design element bears a general resemblance to a Coca-Cola classic glass contour bottle design,[3] and was inspired by the tapering middle fuselage of contemporary fighter jets. Industrial designer Raymond Loewy, who in 1955 had re-designed the actual Coke bottle as well,[4] introduced it on the radical 1962 Studebaker Avanti gran turismo.[5]
When King and Family sized packaging were introduced in 1955, Raymond Loewy was part of the team that worked to recast the bottle but still keep the proper proportions.
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