Colonial Penn

Colonial Penn
Life Insurance Company
FormerlyColonial Penn Life Insurance Company (1968–1998)
Conseco Direct Life (1998–2001)
Company typeSubsidiary
IndustryFinance and Insurance
Founded1968; 56 years ago (1968)
HeadquartersPhiladelphia, Pennsylvania, U.S.
Key people
Leonard Davis (founder)
ProductsInsurance
ParentCNO Financial Group (1997–present)
Websitewww.colonialpenn.com

The Colonial Penn Life Insurance Company (often known as simply Colonial Penn) is an American life insurance company based in Philadelphia, Pennsylvania, founded by philanthropist and AARP co-founder Leonard Davis, owned by CNO Financial Group. Colonial Penn, which began as an insurance provider through AARP focused on people over 65,[1] now has a marketing campaign that is aimed at people between the age of 50 and 85, specializing in “guaranteed acceptance whole life insurance“ and to help their families cover funeral costs after the individual dies. The company's name comes from the state it was founded (Pennsylvania), which was part of colonial America, hence the name “Colonial Penn”.

  1. ^ Oliver, Myrna (January 23, 2001). "Leonard Davis; Helped Start AARP and Gerontology Programs at USC". Los Angeles Times. Retrieved August 17, 2020.