 Gumby Colorforms | |
| Inventor(s) | Harry and Patricia Kislevitz |
|---|---|
| Company | Colorforms Brand, LLC (9 Story Media Group) |
| Country | United States |
| Availability | 1951–present |
| Materials | Vinyl sheet, glossy paperboard |
| Slogan | It's more fun to play the Colorforms way |
| Official website | |
Colorforms is a creative toy named for the simple shapes and forms cut from colored vinyl sheeting that cling to a smooth backing surface without adhesives. These pieces are used to create picture graphics and designs, which can then be changed countless times by repositioning the removable color forms. The name also refers to the specific registered trademark brand these products are produced under, as well as the company that manufactures the toys, Colorforms Brand, LLC.
Sets initially featured basic geometric shapes and bright primary colors on black or white backgrounds. Eventually, however, the Colorforms line evolved to include full-color illustrated playsets, games and puzzles, interactive books and creative activity sets for children of all ages. The licensing of media properties related to contemporary pop culture became integral to the product and company's success. Since its inception, more than a billion Colorforms playsets have been produced and sold.[citation needed]