Commercial augmented reality

Commercial augmented reality (CAR) describes augmented reality (AR) applications that support various B2B (Business-to-Business) and B2C (Business-to-Consumer) commercial activities, particularly for the retail industry. The use of CAR started in 2010 with virtual dressing rooms for E-commerce.^[1]

For commercial purposes, AR applications are often used to integrate print and video marketing. With an AR-enabled device, such as a smartphone or smart glasses, aiming a camera at a printed material can trigger an AR video version or animation of the promotional and informational material superimposed on the image.

Apart from the primary use of CAR, technological advancements have yielded more commercial applications for retail, B2C and B2B markets operating with physical stores as well as online virtual stores.

^ D.W.F., van Krevelen; Poelman, R. (2010). "A Survey of Augmented Reality Technologies, Applications, and Limitations" (PDF). The International Journal of Virtual Reality. Systems Engineering Section, Delft University of Technology, Delft, The Netherlands. 9(2):1-20.

[1] D.W.F., van Krevelen; Poelman, R. (2010). "A Survey of Augmented Reality Technologies, Applications, and Limitations" (PDF). The International Journal of Virtual Reality. Systems Engineering Section, Delft University of Technology, Delft, The Netherlands. 9(2):1-20.

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