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Commercial intelligence (CI) is the process of defining, gathering, analyzing, distributing accurate, and relevant intelligence regarding the products, customers, competitors, business environment, and the organization itself.[1] This methodical program affects the organization's tactics, decisions and operations.[2] It is a form of open-source intelligence practiced by diverse international and local businesses.
Commercial Intelligence can be obtained and analyzed in various ways that include:
- Information on a supplier's financial performance
- Political developments
- Economic indicators
- New product development
- Currency market movements
- Competitor performance
- New market entrants [3]
On the other hand, Business intelligence is a misnomer for data mining and enterprise dashboards that present useful patterns or distillations of internal information to the executives.
- ^ "Commercial Intelligence (CI)". www.kbmanage.com.
- ^ Kahaner, Larry (1996). Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top.
- ^ "Commercial Intelligence" (PDF). www.cips.org. 2007.