Company type | Subsidiary |
---|---|
Industry | Finance and insurance |
Founded | 2006 |
Headquarters | Peterborough London United Kingdom |
Key people | Mark Bailie (CEO) |
Parent | BGL Group |
Website | www |
Comparethemarket is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.[1]
In 2009, the company launched an advertising campaign featuring a series of meerkat characters, after which it became one of the "Big Four" price comparison website in the UK.[2]
BGL
was invoked but never defined (see the help page).The four price comparison websites with the greatest market share. They are moneysupermarket.com, gocompare.com, comparethemarket.com and confused.com.
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