Conspicuous conservation describes consumers who purchase environmentally friendly products in order to signal a higher social status.[1]
- ^ Griskevicius, Vladas; Tybur, Joshua M.; Van den Bergh, Bram (2010). "Going green to be seen: Status, reputation, and conspicuous conservation". Journal of Personality and Social Psychology. 98 (3): 392–404. doi:10.1037/a0017346. ISSN 1939-1315. PMID 20175620.