Conversion rate optimization

A bar chart showing three stages in a "sales funnel": "saw the advertisement" -> "clicked the advertisement" -> "bought the product". The three stages have two conversion rates to be optimized.

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).[1][2]

  1. ^ Saleh, Khalid; Shukairy, Ayat (Nov 1, 2010). Conversion Optimization: The Art and Science of Converting Prospects to Customers. Sebastopol, California: O'Reilly Media. p. 2. ISBN 9781449397692. OCLC 733752533. Retrieved May 7, 2021.
  2. ^ Ash, Tim; Ginty, Maura; Page, Rich (April 24, 2012). Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2nd, illustrated ed.). Indianapolis: Wiley. p. 13. ISBN 9780470610121. OCLC 751127244. Retrieved May 7, 2021.