Corporate Memphis

Illustration in Corporate Memphis style from humaaans design library

Corporate Memphis is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s[1] and early 2020s,[2] it has been met with a polarized response, with criticism focusing on its use in sanitizing corporate communication,[1] as well as being seen as visually offensive, insincere, pandering and over-saturated. Other illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy.[3]

  1. ^ a b Cite error: The named reference :1 was invoked but never defined (see the help page).
  2. ^ Gabert-Doyon, Josh (2021-01-24). "Why does every advert look the same? Blame Corporate Memphis". Wired UK. ISSN 1357-0978. Archived from the original on 2021-08-22. Retrieved 2021-02-10.
  3. ^ Frey, Angelica (10 January 2022). "Facebook made a certain type of illustration ubiquitous—but it's time to stop knocking it". Fast Company. Archived from the original on 19 December 2022. Retrieved 18 December 2022.