Corporate political responsibility (CPR) is a corporate responsibility concept that emphasizes the political dimension of a company's actions. The concept was developed in the 2010s as an enhancement of existing frameworks such as Corporate Social Responsibility. CPR regards the social and ecological aspects underlined by CSR as inherently connected to the political, thus highlighting the interdependence of business activities with the public realm, societal institutions and collective goods.
To navigate in this environment, which is also shaped by megatrends such as globalisation, digitisation and climate change, CPR proposes that companies systematically develop the political role they already have. Some authors argue that by building and managing their political brand and strengthening the political fabric in which they operate, companies can advance their economic interests. Others emphasize the need for a new norm for CPR, with companies recognizing limits on the legitimate use of their political influence. Numerous companies have begun to act in accordance with CPR principles, including the clothing manufacturers Nike and Adidas, the coffee shop chain Starbucks, the homestay marketplace Airbnb, the technology company IBM, and the watchmaker Nomos Glashütte.