 | |
| Company type | Subsidiary |
|---|---|
| Industry | Fashion |
| Founded | January 1961 |
| Founder | Noxzema Chemical Company |
| Headquarters | , U.S. |
Area served | Worldwide |
| Products | Cosmetics |
| Parent | Coty, Inc. |
| Website | www |
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016.[1] The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.
- ^ "P&G completes beauty brand sale to Coty". Cincinnati Business Courier. Retrieved 10 March 2021.