Crossing the Chasm

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Book cover
Author	Geoffrey A. Moore
Language	English
Subject	Marketing high-tech products
Genre	Non-fiction
Publisher	Harper Business Essentials
Publication date	1991
Publication place	United States
Published in English	1991
Media type	Book
Pages	227
ISBN	0-06-051712-3
OCLC	50470628

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided.