Crumbl Cookies

Crumbl, LLC
Company typePrivate
IndustryBakery
Founded2017; 7 years ago (2017)
Logan, Utah, U.S.
Founders
  • Sawyer Hemsley
  • Jason McGowan
Number of locations
862 stores (October 2024)[1]
Areas served
United States
Canada
Australia (soon)
United Arab Emirates (soon)
Lithuania (soon)
Key people
  • Jason McGowan, CEO
  • Sawyer Hemsley, COO
Websitecrumblcookies.com
Several cookies from Crumbl in a box

Crumbl Cookies (branded simply as crumbl) is a franchise chain of bakeries in the United States and Canada that specializes in cookies.[2] Based in Utah, it was founded in 2017.[3] As of August 2024, the company has 862 stores across the United States.[1] The chain maintains a strong presence in social media, to which The New York Times has attributed the business' growth.[4][5][6][7]

  1. ^ a b "Our Story". crumblcookies.com. Retrieved 2023-06-25.
  2. ^ Encinas, L.R. (July 1, 2022). "How Crumbl won the great Utah cookie war and expanded an empire of sugar". Deseret News. Retrieved July 5, 2022.
  3. ^ McLellan, Shannon; Moore, Zoe (August 4, 2021). "Cookie company goes viral with 1.7M followers on TikTok". ABC News. Retrieved May 11, 2022.
  4. ^ Maze, Jonathan (May 4, 2022). "The Story Behind Crumbl Cookies' Great Success". Restaurant Business. Retrieved May 11, 2022.
  5. ^ Day, Andrea (July 7, 2021). "A cookie company is taking TikTok by storm - and business is booming". CNBC. Retrieved May 11, 2022.
  6. ^ "Crumbl Cookies Gains TikTok Stardom". QSR Magazine. June 29, 2021. Retrieved May 11, 2022.
  7. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).