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Cult wines are wines for which dedicated groups of committed enthusiasts will pay large sums of money.[citation needed]
Cult wines are often seen as trophy wines to be collected or as investment wine to be held rather than consumed. Because price is often seen as an indicator of quality, sellers may adopt a premium pricing strategy where high prices are used to increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at US$75, but as soon as we raise the price to US$125 they sell out and get put on allocation".[1]
Other wines that fall under the title occasionally are from Burgundy, Bordeaux, Rhône and Italy.[citation needed]
These wines when scored highly by Robert Parker have had a tendency to increase in price resembling the Bordeaux investment market.[2]
- ^ Decanter (June, 2006). "Cape crusaders". pp. 90 & 92
- ^ "Sommeliers look at their best options". WINEINVESTMENT. 2009. Archived from the original on 2009-08-16. Retrieved 2009-07-29.
Emrich-Schönleber Riesling Mineral, 2007. A sommelier describes the wine as "Riesling is an undervalued variety and with this wine the quality is way higher than the price ".