Culture of cosmetic surgery

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Culture of cosmetic surgery is a set of attitudes and behavior regarding making changes to one's appearance via plastic surgery. World War I left thousands of soldiers with unprecedented levels of facial damage, creating a massive need for reconstructive surgery. Harold Gillies of New Zealand developed methods to restore function and structure to the faces of soldiers and these processes rapidly gained popularity. During the 1940s and 50s, personal appearance became more emphasized in the United States. As beauty standards changed, new products and techniques were developed to meet those demands.