Cupra (marque)

SEAT Cupra S.A.U.
Company typeSociedad Anónima Unipersonal / subsidiary
IndustryAutomotive
Founded2018; 6 years ago (2018)[1]
FateCreated as a motorsport brand of SEAT in 1996, spun-off in 2018[1]
HeadquartersMartorell, Catalonia, Spain
Area served
Europe, Middle East, Africa, Latin America, Singapore and Australia
Key people
Wayne Griffiths (President)
ProductsAutomobiles
Production output
Increase 246,749 vehicles (2023)[2]
ParentSEAT
DivisionsCupra Racing
Websitecupraofficial.com

SEAT Cupra S.A.U., trading as Cupra (/ˈkprə/;[3] stylised in all caps) is a subsidiary of Spanish car manufacturer SEAT, which is part of Volkswagen Group. It is headquartered in Martorell near Barcelona, Spain.

Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996. While initial Cupra models are based on SEAT vehicles, in September 2020 Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car called the Cupra Born.

  1. ^ a b De dónde viene y qué quiere decir Cupra by Juan Soto on Motor El País, 3 Jul 2022
  2. ^ Cite error: The named reference AR2023 was invoked but never defined (see the help page).
  3. ^
    • CUPRA Official (7 September 2021). The CUPRA UrbanRebel World Premiere 2021. YouTube. IAA Motorshow, Munich. Event occurs at 26s. Retrieved 27 June 2024.
    • "What's the difference between CUPRA and SEAT?". Pentagon Motor Group. High Wycombe, UK. 14 December 2020. Retrieved 27 June 2024. CUPRA is pronounced 'koo-pruh', not 'cup-ra'.
    • Carey, John (7 July 2021). "Will Cupra succeed Down Under?". Which Car. Mulgrave, Victoria, Australia. Retrieved 27 June 2024. Cupra, pronounced coop-rah, is actually a compression of Cup Racing