| Curiosity – What's Inside the Cube? | |
|---|---|
 Icon of Curiosity: What's Inside the Cube? from the iOS App Store | |
| Developer(s) | 22cans |
| Publisher(s) | 22cans |
| Producer(s) | Jemma Harris |
| Designer(s) | Peter Molyneux |
| Programmer(s) | Gary Leach Tim Rance |
| Platform(s) | iOS, Android |
| Release | 6 November 2012 |
| Mode(s) | Online multiplayer |
Curiosity – What's Inside the Cube? was an experimental video game by Peter Molyneux's studio 22cans. Originally called Curiosity, the game was later renamed to avoid confusion with the Mars rover. The social experiment ended on 26 May 2013 and was won by Bryan Henderson from Edinburgh, Scotland. The game was met with controversy after the reward ended up being less "life-changing" than claimed, and ultimately nearly nonexistent due to the commercial failure of Godus.