Daniels Motor Company was a pioneer brass era American automobile company, founded in 1915 by George E. Daniels (formerly of General Motors) with Neff E. Parish.[1] George Daniels was a known lawyer, engineer, and mechanic. He was considered the best motorcar designer in the United States.[2] Neff Parish had his own automobile parts and framing manufacturing company. Neff was the creator of the time's highest-grade heat-treated alloy steel frames, respected in the steel industry.[3] Daniels Motor Company produced 1,500 high-quality automobiles between 1916 and 1924, branding themselves as “the distinguished car with just a little more power than you will ever need”, and “The aristocrat of American cars”.[4]
No stock models were created.[5] Daniels cars were built to be permanent personal pieces of art.[6] Each car fabricated was crafted for the individual buyer.[7] With custom coachwork, the Daniels was a bespoke car, built to order, offering a proprietary narrow-angle V8 as standard equipment, for a price (in 1922) of US$7,450.[8] By contrast, the 1913 Lozier Big Six limousines and landaulettes were US$6,500, tourers and roadsters US$5,000; the Lozier Light Six Metropolitan tourer and runabout started at US$3,250;[9]Americans ran from US$525 down to US$4250;[10] the Enger 40 was US$2000,[11] the FAL US$1750, the Oakland 40 US$1600,[12] and both the Cole 30 US$1500,[13] and Colt Runabout were US$1500.[14] Below that, presumably, a Daniels customer would not have looked.