Data onboarding

Data onboarding is the process of transferring offline data to an online environment for marketing needs.[1][2] Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience.[citation needed]

One of the most common use cases for data onboarding is importing customers' data into a software product. Typically, this data has been saved in different formats, and all of it must be reformatted and restructured to make it compatible with the target software. This process requires significant manual resources, which is why many businesses are looking into automating data mapping, validation, and cleaning processes.[3]

  1. ^ "What Is Data On-Boarding?". AdAge. June 24, 2015. Retrieved November 29, 2015.
  2. ^ Schulz, John (January 9, 2015). "Did My Ad Really Work? Closing the Loop on Data Onboarding". Target Magazine. Retrieved November 29, 2015.
  3. ^ Zittermann, Michael (January 25, 2023). "How Product Teams Can Onboard Customer Data 90% Faster". getnuvo. Retrieved August 29, 2023.