Debonairs Pizza

Debonair's Pizza
Industry
Founded1991; 33 years ago (1991) in Pietermaritzburg, KwaZulu-Natal[1][2]
Founders
  • Craig MacKenzie
  • Andrew Harvey[2]
HeadquartersMidrand,
Johannesburg
,
South Africa
Number of locations
Increase 700[3]
(2020)
Area served
Africa
Products
RevenueIncrease R253 million (2018)[3]
Decrease R45 million (2018)[3]
ParentFamous Brands
Websitewww.debonairspizza.co.za

Debonairs Pizza is a South Africa-based pizza restaurant chain franchise founded in 1991 by Craig MacKenzie and Andrew Harvey. MacKenzie came up with the idea and business model to found the company following a gap-year trip to Los Angeles when he was a student at the University of KwaZulu-Natal.[2] The first restaurants were established in Pietermaritzburg, followed by Umhlanga and then Durban. The chain expanded rapidly and was acquired by Famous Brands in 1999.[4] The company has over 500 restaurants[3][failed verification] in 14 countries mostly located in Africa including Botswana, United Arab Emirates, Eswatini, Kenya, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Nigeria, South Africa, Ethiopia, Sudan, Zambia and Angola.[5] The majority of its 546 (2018) restaurants are located in South Africa, with 462 restaurants in the country. As of 2018, Debonairs Pizza was the largest pizza chain restaurant in South Africa.[6]

  1. ^ Kruger, Henno (2012-11-27). "10 Facts: Debonairs Pizza". Running Wolf's Rant. Retrieved 2019-03-02.
  2. ^ a b c "Craig MacKenzie (Debonairs)". www.startupgrind.com. Retrieved 2019-03-02.
  3. ^ a b c d Famous Brands (2018). "Famous Brands Integrated Annual Report 2018" (PDF). famousbrands.co.za. Retrieved 2019-03-01.
  4. ^ "Steers Holdings Limited". Studyingbusiness.co.za. 20 August 2013. Archived from the original on 4 November 2016. Retrieved 4 November 2016.
  5. ^ "Debonairs Pizza website: INTERNATIONAL RESTAURANTS". www.debonairspizza.co.za. Retrieved 2019-03-02.
  6. ^ "Roman's Pizza CEO Allegedly Threatens To 'Burn Down' Competitors And 'Go To War' With Them". HuffPost South Africa. 2018-06-08. Archived from the original on 2019-03-06. Retrieved 2019-03-02.