Demandbase

Demandbase
Company typePrivate company
IndustrySoftware as a service
Founded2007; 17 years ago (2007)
FounderChris Golec
Headquarters,
Key people
  • Gabe Rogol (CEO)
  • Umberto Milletti (Chief R&D Officer)
Number of employees
940[1] (2024)
Websitewww.demandbase.com

Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco.[2]

Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.[3][4] This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers.[2][3] Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities.[5][3][2] These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.[5][6][7]

  1. ^ Demandbase. craft.co, Retrieved 29 August 2024
  2. ^ a b c "Demandbase announces Demandbase One - but is it a complete ABM solution?". diginomica.com. 2020-11-12. Retrieved 2022-04-27.
  3. ^ a b c Schiff, Allison (2020-11-11). "Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal". AdExchanger. Retrieved 2022-04-27.
  4. ^ Tirico, Klaudia (16 June 2020). "Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category". www.demandgenreport.com. Retrieved 2022-04-27.
  5. ^ a b Jepma, William (2022-01-14). "Key Takeaways: 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms". Best Marketing Automation Software, Tools, Vendors & Solutions. Retrieved 2022-04-28.
  6. ^ Cite error: The named reference TechCrunch was invoked but never defined (see the help page).
  7. ^ Nicastro, Dom (October 1, 2013). "Demandbase B2B Feature Targets Company Profile for Facebook Ads". CMSWire.