Demtel

Demtel International
Industry	Marketing and Distribution
Founded	1985
Founder	David Hammer; Warwick Doughty;
Defunct	May 11, 2001
Fate	Dissolved
Headquarters	Sydney, Australia
Key people	Michael Milne (CEO); Tim Shaw (presenter);
Products	Consumer goods
Parent	International Media Management Holdings Ltd.

Demtel International (commonly shortened to Demtel) was an Australian home shopping and marketing company best known for television informercials during the 1990s. The name Demtel was a portmanteau of "demonstration television".^[2] As well as launching the media career of presenter Tim Shaw, Demtel's ubiquitous presence on commercial television during its peak saw the name as well as various marketing tactics and slogans used by the company being adopted as tropes in Australian vernacular.

^ "Notice of resolution Demtel International Pty Limited (In Liquidation)". Commonwealth of Australia Gazette. 29 May 2001. p. 1131. Retrieved 10 May 2024 – via National Library of Australia.
^ Dennehy, Luke (8 May 2019). "Demtel salesman Tim Shaw talks his favourite infomercial and his run-in with Scott Morrison". news.com.au. Retrieved 10 May 2024.

[liquid-1] "Notice of resolution Demtel International Pty Limited (In Liquidation)". Commonwealth of Australia Gazette. 29 May 2001. p. 1131. Retrieved 10 May 2024 – via National Library of Australia.

[Shaw19-2] Dennehy, Luke (8 May 2019). "Demtel salesman Tim Shaw talks his favourite infomercial and his run-in with Scott Morrison". news.com.au. Retrieved 10 May 2024.

[1]

[2]