Dentsu

Dentsu Group Inc.
Native name
株式会社電通グループ
FormerlyJapan Advertising Ltd. (1901-1907)
Japan Telegraphic Communications (1907-1955)
Dentsu Inc. (1955-2020)
Company typePublic (K.K.)
TYO: 4324
IndustryAdvertising
Public relations
Information, Communication
FoundedJuly 1, 1901; 123 years ago (1901-07-01) (as Japan Advertising Ltd.)
FounderHoshiro Mitsunaga
Headquarters,
Key people
Hiroshi Igarashi
(President)
RevenueIncrease ¥1.018 trillion (2018)[1]
Increase ¥61.4 billion (FY 2018)[1]
Number of employees
62,608 (2018)[2]
SubsidiariesDentsu International
Websitewww.dentsu.com

Dentsu Inc. (Japanese: 株式会社電通 Kabushiki-gaisha Dentsū or 電通 Dentsū for short, stylized as dentsu) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.[3][4][verification needed]

Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget.[5] Its connections to the government are so tight that The New York Times referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach.[5]

  1. ^ a b "Dentsu Inc. FY2018 Consolidated Financial Results" (PDF). Archived from the original (PDF) on 2020-07-09. Retrieved 2020-07-09.
  2. ^ "Corporate Data - WHO WE ARE - DENTSU INC". www.dentsu.com. Archived from the original on 2019-05-15. Retrieved 2020-07-09.
  3. ^ Dougherty, Phillip H. (1984-04-23). "ADVERTISING; Dentsu of Japan Still Largest Agency". The New York Times. Archived from the original on 2019-05-31. Retrieved 2021-01-18.
  4. ^ Dougherty, Philip H (1981-05-22). "Y.&R. AND DENTSU START JOINT AD VENTURE IN JAPAN". The New York Times. Archived from the original on 2020-10-30. Retrieved 2021-01-18.
  5. ^ a b Dooley, Ben; Ueno, Hisako (2021-07-20). "The Invisible Hand Behind the Tokyo Olympics". The New York Times. ISSN 0362-4331. Retrieved 2021-07-22.