 | |
| Company type | Advertising agency |
|---|---|
| Industry | Advertising, marketing, public relations |
| Predecessor | David Deutsch Associates, Inc. (1969-89) Deutsch Inc. (1989-2020) |
| Founded | New York City, NY (1969) |
| Founder | David Deutsch |
| Fate | Renamed as Deutsch NY (2020) |
| Headquarters | New York (Headquarters) , USA |
Key people | Val DiFebo, CEO |
| Parent | Attivo |
| Website | deutschny |
Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc.[1] In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.
In November 2000, the agency was sold to Interpublic Group of Companies.[2][3]
In October 2020, Deutsch Inc. separated into two separate entities: Deutsch NY and Deutsch LA.[4]
In January 2024, Interpublic sold Deutsch NY to Attivo.[5] Deutsch LA was not part of the sale and remains part of Interpublic.
- ^ O'Leary, Noreen. Agency Founder David Deutsch Dies at 84.Ad Age, June 13, 2013.
- ^ Garrett, Jade. Interpublic set to buy out Deutsch.The Guardian, December 1, 2000.
- ^ Elliott, Stuart. A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic. The New York Times, December 1, 2000.
- ^ "Deutsch Splits New York and Los Angeles Offices Into Separate Agencies". Adweek. October 29, 2020. Retrieved June 14, 2021.
- ^ "Interpublic Group Sells Deutsch NY, Hill Holliday to New Zealand's Attivo Group".