Diesel (company)

45°41′30″N 11°33′42″E / 45.691672°N 11.561608°E / 45.691672; 11.561608

Diesel SpA
FormerlyMoltex[1]
Company typePrivate
IndustryFashion
FoundedMolvena, Italy
(1978; 46 years ago (1978))
FounderRenzo Rosso[1]
HeadquartersBreganze, Veneto,
Key people
Renzo Rosso, president & founder
Glenn Martens, artistic director
ProductsClothing and Accessories[2]
Revenue€2.10billion (2015)
ParentOTB Group
Websitediesel.com
Alternative Diesel logo used 2006–2010 and 2015–2020

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy.[3] It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

Diesel USA filed for Chapter 11 bankruptcy protection in March 2019, and announced it would eliminate a portion of its brick-and-mortar fleet.[4][5][6][7] Its parent company, Diesel SpA, was not part of the bankruptcy filing.

Belgian designer Glenn Martens was appointed artistic director of Diesel in October 2020.[8]

  1. ^ a b Clare O'Connor (March 25, 2013). "Blue Jean Billionaire: Inside Diesel, Renzo Rosso's $3 Billion Fashion Empire". Forbes. Accessed May 2014.
  2. ^ "Diesel's Page | BoF Careers". The Business of Fashion. Archived from the original on November 24, 2015. Retrieved November 23, 2015.
  3. ^ Anne Waak (October 16, 2014). "Wine And Jeans: Diesel Founder Renzo Rosso's Organic Vineyard". Archived from the original on November 24, 2015. Retrieved March 23, 2015.
  4. ^ Jeans Maker Diesel Files for Bankruptcy Protection: Company plans to use chapter 11 process to shut some stores and emerge from bankruptcy with a slimmed-down business Lillian Rizzo, The Wall Street Journal, March 5, 2019
  5. ^ Diesel, jeans company known for pricey denim, goes bankrupt Aimee Picchi, CBS News, March 6, 2019
  6. ^ Diesel USA Bankruptcy: What Does It Mean For The Jeans Retailer? Dawn Geske, International Business Times, June 3, 2019
  7. ^ Jeans maker Diesel USA files for bankruptcy Reuters, Jonathan Stempel and Dan Grebler, June 3, 2019
  8. ^ "Glenn Martens". The Business of Fashion. Archived from the original on September 26, 2017. Retrieved March 20, 2022.