Dietrich Mateschitz

Dietrich Mateschitz
Mateschitz in 2005
Born
Dietrich Markwart Eberhart Mateschitz

(1944-05-20)20 May 1944
Died22 October 2022(2022-10-22) (aged 78)
EducationVienna University of Economics and Business
OccupationBusinessman
Years active1987–2022
Known forCo-founding Red Bull GmbH
PartnerAnita Gerhardter
ChildrenMark Mateschitz

Dietrich Markwart Eberhart Mateschitz (German: [ˈdiːtʁɪç ˈmaːtəʃɪts], Thai: ดีทริช เมเทสซิทซ์; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH.[1] In April 2022, Mateschitz's net worth was estimated at US$27.4 billion.[2]

Mateschitz worked in marketing for Unilever and Blendax. While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull. He founded Red Bull GmbH in 1984 and launched it in Austria in 1987. His company acquired or founded several sports teams around the world, including six-time Constructors' Champions Red Bull Racing and sister team RB in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig.

  1. ^ "Red Bull Co-Funder Thai Tycoon Chaleo Dies". Associated Press. 17 March 2012. Archived from the original on 21 March 2012. Retrieved 7 July 2023.
  2. ^ "Forbes profile: Dietrich Mateschitz". Forbes. 5 April 2022. Archived from the original on 13 March 2011. Retrieved 25 October 2022.