Dior (song)

"Dior"
Cover art displaying the title and artist's name
Single by Pop Smoke
from the album Meet the Woo
ReleasedFebruary 11, 2020
Recorded2019
Genre
Length3:36
Label
Songwriter(s)
Producer(s)808Melo
Pop Smoke singles chronology
"Slide (Remix)"
(2019)
"Dior"
(2020)
"Ordinary"
(2020)
Music video
"Dior" on YouTube

"Dior" is a song by American rapper Pop Smoke, originally released on July 26, 2019, by Victor Victor Worldwide and Republic Records as a track from his debut mixtape Meet the Woo (2019). A drill and hip hop song, it was written by Pop Smoke alongside producer 808Melo, and was issued as the third and final single from the tape on February 11, 2020. "Dior" was later added to Pop Smoke's second mixtape Meet the Woo 2, along with a remix featuring fellow American rapper Gunna. The solo version appeared again on Pop Smoke's posthumous debut studio album Shoot for the Stars, Aim for the Moon (2020), then finally once more on the deluxe edition of its follow-up Faith (2021). It has been included on all four of Pop Smoke's commercially released projects and is considered to be his signature song.

In the song's lyrics, Pop Smoke raps about flirting with women and buying the latest designer clothes. "Dior" received widespread critical acclaim from critics, many of whom deemed it a New York anthem and his signature song. The song was nominated for Best Rap Performance at the 63rd Annual Grammy Awards. Shortly after Pop Smoke's death on February 19, 2020, the single peaked at number 22 on the US Billboard Hot 100 and number 33 on the UK Singles Chart. "Dior" peaked in the top 60 of record charts in ten other countries, including Greece, where it reached number six while charting for over 150 weeks. The single also received several certifications, including a triple-platinum certification in the US by the Recording Industry Association of America (RIAA).

JLShotThat directed the music video for "Dior", which depicts Pop Smoke dancing with a group of people in a parking lot and at a strip club. Pop Smoke performed the song for VevoDSCVR and Rolling Loud in 2019. In the wake of the murder of George Floyd and the ensuing civil unrest, the song became a prominent anti-police brutality protest anthem.