Disney English

Disney English
Company typeSubsidiary
IndustryEducational
FoundedOctober 2008
DefunctJune 22, 2020 (2020-06-22)
Headquarters
Number of locations
26[1]
Key people
David Roberts (Executive Director of Digital Learning & Publishing, The Walt Disney Company, Greater China)
ParentDisney Learning division
Disney Publishing Worldwide

(Disney Parks, Experiences and Products)
Websitedisneyenglish.com

Disney English (Chinese: 迪士尼英语; pinyin: Díshìní Yīngyǔ) was a subsidiary of Disney Publishing Worldwide's Disney Learning division that specialized in English language training for young learners, ages 2 to 12, in China using Disney characters.[2] Founded in 2008 in Shanghai,[3] its classes used a curriculum put together by teaching professionals from China, Europe, and the United States.[4] The program used the "Disney Immersive Storytelling Approach" which created an immersive environment incorporating Disney characters to make learning more fun for children.[5] The brand is also used in Europe and Singapore as a name for Disney's English-language learning products.

  1. ^ "Disney English Centers". disneyenglish.com. Retrieved 9 May 2020.
  2. ^ "Mickey Mouse Teaches English In China". Forbes. 2012-04-18. Retrieved 2013-03-29.
  3. ^ "Here's why Disney built a resort in Shanghai". The Straits Times. June 1, 2016. Retrieved June 29, 2017.
  4. ^ F_221 (2010-08-16). "How Donald Duck and Mickey Mouse are explaining the intricacies of English - People's Daily Online". English.people.com.cn. Retrieved 2013-03-29.{{cite web}}: CS1 maint: numeric names: authors list (link)
  5. ^ Cite error: The named reference tefllife was invoked but never defined (see the help page).