Company type | Subsidiary |
---|---|
Industry | Educational |
Founded | October 2008 |
Defunct | June 22, 2020 |
Headquarters | |
Number of locations | 26[1] |
Key people | David Roberts (Executive Director of Digital Learning & Publishing, The Walt Disney Company, Greater China) |
Parent | Disney Learning division Disney Publishing Worldwide (Disney Parks, Experiences and Products) |
Website | disneyenglish |
Disney English (Chinese: 迪士尼英语; pinyin: Díshìní Yīngyǔ) was a subsidiary of Disney Publishing Worldwide's Disney Learning division that specialized in English language training for young learners, ages 2 to 12, in China using Disney characters.[2] Founded in 2008 in Shanghai,[3] its classes used a curriculum put together by teaching professionals from China, Europe, and the United States.[4] The program used the "Disney Immersive Storytelling Approach" which created an immersive environment incorporating Disney characters to make learning more fun for children.[5] The brand is also used in Europe and Singapore as a name for Disney's English-language learning products.
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