Dixons (retailer)

This article is about the original UK electrical goods retailer. For its original parent company, see Dixons Retail. For the current merged parent company, see Currys plc.
Not to be confused with Dixons (Netherlands).

Dixons
Company typeOnline Retailer
IndustryRetail
Founded1937
Defunct9 October 2012
FateClosed
HeadquartersHemel Hempstead,
Hertfordshire
England
Key people
Per Bjørgås
(Managing Director)
ProductsWhite goods, Telecommunications, Information technology
ParentCurrys plc (intellectual properties)

Dixons was a British high-street retailer of consumer electronics, originally founded in 1937 as a photographic studio by Charles Kalms. The company would later deal in many consumer electronics, with nationwide outlets in the United Kingdom and Ireland.

In 1984, Dixons purchased rival Currys, though kept separate brand identities between the two stores.[1] Dixons typically encompassed shopping centres and town centres, whereas Currys were larger stores in out-of-town retail parks. On 5 April 2006, it was announced that the Dixons brand in the United Kingdom would be superseded by Currys, branded as Currys.digital. The Ireland subsidiary followed this in August 2008.[2] Dixons continued to trade online as Dixons.co.uk, until 2012.[3]

  1. ^ "Assessing the Currys.digital brand". Marketing Week. 29 September 2006. Retrieved 10 October 2021.
  2. ^ Cheers! (7 August 2008). "Electrical store Dixons to be rebranded under Currys name". Irish Independent. Retrieved 23 July 2009.
  3. ^ Lawson2012-10-08T08:44:00+01:00, Alex. "Dixons.co.uk online brand ditched". Retail Week. Retrieved 10 October 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)