Donald D. Hoffman

Donald D. Hoffman
Born (1955-12-29) December 29, 1955 (age 68)
San Antonio, Texas, United States
Alma materUniversity of California, Los Angeles (B.A. 1978)
Massachusetts Institute of Technology (PhD 1983)
Scientific career
FieldsCognitive science

Donald David Hoffman (born December 29, 1955) is an American cognitive psychologist and popular science author. He is a professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science.

Hoffman studies consciousness, visual perception, and evolutionary psychology using mathematical models and psychophysical experiments. His research subjects include facial attractiveness, the recognition of shape, the perception of motion and color, the evolution of perception, and the mind–body problem.[1][2] He has co-authored two technical books; Observer Mechanics: A Formal Theory of Perception (1989) offers a theory of consciousness and its relationship to physics; Automotive Lighting and Human Vision (2005) applies vision science to vehicle lighting. His book Visual Intelligence: How We Create What We See (1998) presents the modern science of visual perception to a broad audience. His 2015 TED Talk, "Do we see reality as it is?" argues that our perceptions have evolved to hide reality from us.[3]

  1. ^ Hoffman, D. D.; Richards, W. A. (December 1984). "Parts of recognition". Cognition. 18 (1–3): 65–96. doi:10.1016/0010-0277(84)90022-2. PMID 6543164. S2CID 6397710.
  2. ^ Hoffman, Donald D.; Singh, Manish (April 1, 1997). "Salience of visual parts". Cognition. 63 (1): 29–78. doi:10.1016/S0010-0277(96)00791-3. ISSN 0010-0277. PMID 9187064. S2CID 14845190.
  3. ^ Hoffman 2015.