Doritos

This article is about the snack. Doritos is also war commentator slang for delta-winged Geran-2 drones.

Doritos
The current Doritos logo (top); Nacho Cheese Doritos (bottom).
Product typeTortilla chip
OwnerPepsiCo (via Frito-Lay)
CountryUnited States
Introduced1964; 60 years ago (1964) (nationwide in 1966)
Related brands
MarketsInternational
Tagline"Another Level"[1]
Websitedoritos.com

Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.[2][3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.

In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.[4][5] Now, the chips are available worldwide in a wide variety of flavors, differing regionally.

Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.

  1. ^ "Doritos: Another Level". The Drum. Archived from the original on March 19, 2022. Retrieved March 14, 2022.
  2. ^ T. Rees Shapiro (September 26, 2011). "Arch West, 97, invented Doritos for Frito-Lay". Washington Post. Archived from the original on July 21, 2017. Retrieved August 26, 2017.
  3. ^ "PepsiCo's History Timeline". Archived from the original on July 4, 2007. Retrieved July 2, 2007.
  4. ^ Cite error: The named reference Maxim was invoked but never defined (see the help page).
  5. ^ "History". A History of Doritos (a history project). Archived from the original on June 3, 2021. Retrieved May 30, 2021.