 Douwe Egberts building in Utrecht, Netherlands in 2002 | |
| Product type | Beverages |
|---|---|
| Owner | JDE Peet's |
| Country | Netherlands |
| Introduced | 1753 |
| Markets | Worldwide |
| Tagline | "No ordinary jar. No ordinary coffee." |
| Website | www |
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os ("The White Ox"), a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert) and introduced its logo, a red seal with a "D.E." initialism.[1]
Its former tobacco brand White Ox was named for the original De Witte Os grocery store in Joure; Douwe Egberts sold White Ox to Imperial Tobacco in 1998.
In May 2017, Douwe Egberts launched aluminium coffee capsules across supermarkets.[2]
At the end of 2019, the company merged with Peet's Coffee and the two continue under the new name JDE Peet's.[3] At the end of May 2020, this company was listed on the Euronext Amsterdam.[4] JDE Peet's has an annual turnover of approximately €7 billion.[5]
- ^ "Heritage". demasterblenders1753.com.
- ^ "Douwe Egberts also releases aluminium coffee capsules". RetailDetail. 2017-05-31. Retrieved 2017-11-03.
- ^ Cheng, Andria. "With Merger And Possible IPO, Peet's Coffee May Finally Become A Real Challenger Against Starbucks". Forbes. Retrieved 2023-03-04.
- ^ "Douwe Egberts hoopt op flinke groei na terugkeer op de beurs". nos.nl (in Dutch). 2020-05-19. Retrieved 2023-03-04.
- ^ Cheng, Andria. "With Merger And Possible IPO, Peet's Coffee May Finally Become A Real Challenger Against Starbucks". Forbes. Retrieved 2023-03-04.