| Drakkar Noir | |
|---|---|
| Fragrance by Guy Laroche | |
| Released | 1982 |
| Label | Guy Laroche |
| Tagline | Feel the power |
| Website | www.guylaroche.com |
Drakkar Noir is a men's fragrance by Guy Laroche created by perfumer Pierre Wargnye. The fragrance was introduced in 1982 and is manufactured under license by the L'Oréal Group.[1] It is a successor scent to the brand's 1972 fragrance Drakkar, launched to appeal to a British market.[2][3] It won the 1985 FiFi Award for "Most Successful Men's Fragrance (Limited)",[4] and, in 2010, the Canadian Fragrance Awards' "Hall of Fame Award—Men's".[5] In 1991, it was the bestselling men's "prestige" ($20+) scent worldwide.[6] The name is pronounced with the stress on the second syllable "Dra-CAR".[6] According to The New York Times, the name derives from "a flat-bottomed Viking ship".[6]
- ^ "Company Overview: L'Oréal USA at a glance". L'Oréal USA. Archived from the original on 2012-06-06.
- ^ Herman, Barbara (2013). Scent and Subversion: Decoding a Century of Provocative Perfume. Rowman & Littlefield. p. 185. ISBN 9781493002023.
- ^ Competitive strategies for Europe. Business International. 1983.
- ^ FiFi Awards / Winners: 1985 Archived October 2, 2013, at the Wayback Machine, Fragrance Foundation
- ^ "Canadian fragrance awards echo UK's Fifi choices", The Independent (London), 4 May 2010.
- ^ a b c Elliott, Stuart (4 December 1991). "The Media Business: Advertising: A Men's Fragrance Responds to the Winds of Change". The New York Times.