The E-Land strike (Korean: 이랜드 비정규직 대량해고 사태) was a strike of South Korean workers waged by the E-Land labor union against the mass-downsizing initiated by New Core Co. and Homever Outlet, affiliated retail organizations of the E-Land Group. The strike, which lasted for 510 days from June 10, 2007, to November 13, 2008, called for the end of the discriminatory system of irregular employment and the reinstatement of dismissed unionized workers.[1]