| E.G. Time | ||||
|---|---|---|---|---|
 Digital artwork, and standard cover for some formats | ||||
| Studio album by | ||||
| Released | December 24, 2014 | |||
| Recorded | 2014 | |||
| Genre | ||||
| Length | 58:40 | |||
| Language | Japanese | |||
| Label | Rhythm Zone | |||
| Producer | Exile Hiro | |||
| E-girls chronology | ||||
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| Singles from Colorful Pop | ||||
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E.G. Time is the third studio album by Japanese collective unit E-girls, released digitally on December 24, 2014, and physically on January 1, 2015 (New Year's Day) by Rhythm Zone and Avex Music Creative Inc. The record was produced by Exile Hiro's, and created by a variety of producers, composers and songwriters outside and from Japan, namely Clarabell, Yasutaka Nakata, Fast Lane, T.Kura, amongst others. It was distributed in 10 different formats, with various artwork sleeves and musical and visual material. E.G. Time also serves as the final record for numerous vocalists and performers in the band.
Musically, E.G. Time was a departure to the group's typical J-pop sound, and incorporated elements of electronic dance music. Additionally, a large portion of ballad-esque numbers were omitted from the album, recognized as their first effort to do so by music critics. The lyrical content delves into a number of themes, such as having fun, moving forward and embracing the future, love and friendships. Upon its release, E.G. Time received positive reviews from critics, who commended the group's shift in sound and stronger performances.
Commercially, E.G. Time experienced success in Japan, reaching atop of the Oricon Albums Chart and Hot Albums Chart, the latter published by Billboard. It was certified Platinum by the Recording Industry Association of Japan (RIAJ) for shipments of 250,000 units, while Oricon labels it as their best-selling studio release. In order to promote the album, four songs were released as singles; "E.G. Anthem: We Are Venus", "Odoru Ponpokorin", "Highschool Love" and "Mr. Snowman"; selected tracks were used as promotional recordings prior to the album's release. Furthermore, the group conducted their Colorful World Tour in 2015, performing in various arenas in Japan.