EQAL

EQAL
IndustryEntertainment, Technology
FoundedLos Angeles, California, USA (2008)
Fateacquired by Everyday Health
Headquarters
Los Angeles, CA
,
USA
Key people
Miles Beckett, CEO/Founder
Greg Goodfried, President/Founder
Paras Maniar, CSO and EVP, Corporate Development
Robert Weiss, Chief Operating Officer
ProductsCelebrity Influencer Networks
Branded Entertainment
Web Series
Website Hosting Software (Umbrella)
Websitehttp://www.eqal.com

EQAL was a media and technology company founded in 2008 by Miles Beckett and Greg Goodfried, two of the creators of lonelygirl15.[1] EQAL built influencer networks around celebrities, consumer brands, and intellectual properties. Prior to building influencer networks, EQAL produced lonelygirl15 (LG15) as well as for producing other series in the LG15 Universe (the universe using the mythology started by the lonelygirl15 series) including KateModern in association with Bebo[2] and LG15: The Resistance,[3] as well as Harper’s Globe, the original web series, commissioned by CBS as a tie-in for the series, Harper’s Island.[4] In 2012, Everyday Health acquired EQAL.

  1. ^ Buckman, Rebecca (April 17, 2008). "Lonelygirl Gets Popular with Investors". The Wall Street Journal.
  2. ^ Chowdhry, Amit (April 16, 2007). "Coming This July: LonelyGirl15 Presents… KateModern Exclusively on Bebo". Pulse2.
  3. ^ McCarthy, Caroline (August 27, 2008). "'Lonelygirl15' creators unveil new Web show, 'The Resistance'". CNET.
  4. ^ O'Malley, Gavin (March 19, 2009). "CBS Interactive, Eqal Launch Online Community". MediaPost News. Archived from the original on June 25, 2009. Retrieved September 7, 2009.