Product type | Processed cheese |
---|---|
Owner | Mondelēz International |
Country | United States |
Introduced | 1965 |
Previous owners | Nabisco |
Website | snackworks.com/easycheese |
Easy Cheese is the trademark for a processed cheese spread product distributed by Mondelēz International. It is also commonly referred to by generic terms such as "spray cheese", "squirt cheese", "cheese in a can", and/or "cheese cans". Easy Cheese is packaged in a metal can filled with air covered with a plastic cap that reveals a straight, flexible nozzle where the cheese is extruded.
A similar product was released by Betty Lou Foods in 1963.[1] Easy Cheese was first manufactured by Nabisco and sold under the name "Snack Mate" from 1965 until 1984. Advertisements often displayed the orange product adorned in flowy peaks atop several different types of appetizers. As a 1966 advertisement says, it was "instant cheese for instant parties."[2] Easy Cheese is currently available in Cheddar and American flavors. Discontinued varieties include Pimento, French Onion, Cheddar Blue Cheese, Shrimp Cocktail, Nacho, Pizza, Sharp Cheddar, and Cheddar 'n Bacon.