Easy TV

Easy TV DTT
Company typeDigital Terrestrial Television
IndustryMedia
Founded2008, dissolved 2009, declined offer 2010
HeadquartersDublin, Ireland RTÉ Enterprises
Dublin, Ireland Liberty Global
ProductsConsidered offering a digital terrestrial television service in the Republic of Ireland in 2008 & declined the offer in May 2010.
RevenueNone
WebsiteNone

Easy TV was a consortium that were offered a licence by the Broadcasting Authority of Ireland (BAI) to run the pay television services on the DTT platform in the Republic of Ireland.[1] It was last one standing and least preferred in the 2008 contest results.

Easy TV consisted of a consortium made up of a subsidiary of public service broadcaster, RTÉ and a pay TV cable provider company RTÉ Commercial Enterprises Ltd (50%), Liberty Global (50%),

Easy TV considered its position on the licence offer which it was offered on 29 April 2010.[2][3] The Easy TV consortium informed the BAI on 12 May 2010 that it was declining their offer to pursue negotiations regarding the Commercial DTT Multiplex Licence.[4] RTÉ publicly confirmed on 14 May 2010 Easy TV was "declining their offer to pursue negotiations" on the DTT contract.[5] The BAI officially confirmed Easy TV's withdrawal and the conclusion of the current DTT licensing process on 18 May 2010.[6]

The Saorview system launched in the absence of any commercial DTT system, and remains the sole system in operation.

  1. ^ "Digital television negotiations reach crisis point | the Post". Archived from the original on 6 July 2010. Retrieved 2 September 2010. following the withdrawal of two other consortia that applied for the licence back in 2008
  2. ^ "Digital television negotiations reach crisis point | the Post". Archived from the original on 6 July 2010. Retrieved 2 September 2010.
  3. ^ Molloy, Thomas (5 May 2010). "Chorus-NTL renamed UPC as it rings changes with new services". Irish Independent. Archived from the original on 4 August 2012.
  4. ^ "Irish DTT on the brink after Easy TV refuses BAI offer". 16 May 2010.
  5. ^ Noonan, Laura (15 May 2010). "Plans for digital terrestrial TV in tatters after pullout". Irish Independent. Retrieved 15 May 2010.
  6. ^ "BAI - Broadcasting Authority of Ireland - News". Archived from the original on 21 July 2011. Retrieved 2 September 2010.